Advertising

Coloradan advertising

Our readers

Coloradan, the University of Colorado’s alumni magazine, reaches over 200,000 educated readers four times a year in a personally relevant, engaging and informative editorial environment. The Coloradan focuses on campus news, outstanding and interesting alumni, faculty and student achievements, sports, Alumni Association activities and cutting-edge research and its impact on CU alumni and the world.

Your advertising will reach alumni, faculty and staff of CU-Boulder. An estimated 84,000 readers live in Colorado, 42,000 in the Denver metro area and an additional 26,000 in the surrounding Boulder area. The remaining readers live throughout the United States. Coloradan readers represent a diverse age range with the largest concentration of readers spanning ages 21 to 54.

The 72-page full-color Coloradan is the only publication that covers CU and reaches all addressable alumni. Every year approximately 6,000 new graduates begin receiving the magazine.

Advertising policy

Advertisements must be well designed and in good taste and not be offensive to any of our readers. Issues such as race, ethnicity and gender sensitivity must be considered. No alcohol or tobacco advertising is allowed.

The association’s editorial department will have the final say in what is appropriate in design and content of all advertisements. The editors will determine placement of all advertisements in each issue.

The editorial department must be informed of the size of the advertisement by the advertisement space closing deadline. Sizes must be consistent with the publication’s format. All ads must be press-ready on compatible CDs and delivered to the editors or sent via an e-mail attachment on or before the established deadline.

The editorial department is not responsible for costs of design and production of advertisements. The advertiser may work with the publication’s designer to create ads. The designer will bill the advertiser directly for such work.

Vendors whose ads for insurance, credit cards and travel that result in the loss of the publication’s nonprofit postage rate will pay the difference between nonprofit and bulk rate postage.

Technical specifications

Digital files:

• High resolution PDF (CMYK)
• Add .25 inch bleed on all edges plus crop marks.
• All images imported into the page layout file must be 300 dpi and converted to CMYK. Any Photoshop images enlarged from a small file will become blurry. All images placed in the ad must be 300 dpi at the actual size.
• If using jpeg compression make sure it’s set at “maximum” quality.
• Make sure to check the box for bleeds and set them at .25 inches.
• Ads will be proofread for typographic errors. Any text corrections are the responsibility of the ad designer and a new high-resolution PDF must be resubmitted.
• A color print out of your ad must be submitted.
• Do not e-mail files over 10 MB. (If the file size is larger than 10 MB use “yousendit.com.”
• Any advertisements received that do not follow the technical instructions will be rejected.

Contact

Tori Peglar, editor of the Coloradan
Phone: 303-492-3712
Fax: 303-492-6799
E-mail: tori.peglar@colorado.edu
Website: coloradanmagazine.org

Mailing address

Coloradan
Koenig Alumni Center
1202 University Ave.
UCB 459
Boulder, CO 80309-0459

Coloradan agreement

Ad approval

Publication of all advertising is subject to the editorial department’s approval. The editor reserves the right to cancel or reject any advertising for any reason. The editor shall not be held liable for damages for failure to publish an advertisement. The editor accepts no responsibility for errors in key numbers or other type set by the advertiser.

The advertiser and or his/her agent agree to assume all liability for content of ads printed and must be fully authorized for use of the ad’s content, including, but not limited to, persons’ names and pictures, testimonials and any copyrighted or trademarked materials.

Agencies and advertisers will indemnify and hold the publisher harmless from and against any loss for expenses or claims on suits arising from advertising content, including, but not limited to, claims or suits for libel, violation of rights of privacy, plagiarism and copyright or trademark infringement.

Reserving a space

To make a space reservation contact the advertising coordinator to determine if space remains for the desired edition of the Coloradan. Please use the space reservation form to confirm in writing your advertising request. Once confirmed, an advertising proof should be sent to he editorial department for approval by the appropriate deadline.

Please follow all deadlines and regulations specified and contact the advertising coordinator early with any questions.

Payment rates

Payment is required by advertisement delivery deadline. Checks should be made out to the University of Colorado. Cancellation after ad delivery due date will result in full charge for ad space. Cancellation after confirmation of ad space deadline will result in advertiser/agency being charged for half of the cost of the confirmed ad space.

Return of materials

All materials not requested for return within one year of insertion will be destroyed.

The following forms must be filled out, signed and faxed to Tori Peglar, (303) 492-6799. Online submissions are not available.

Coloradan advertising specifications, Ad Order Form and Advertising Agreement (pdf, 176K)